Blog

Mad Women: 5 Empowering Women in Advertising

Behind the secretary desk of a prominent New York advertising agency was a woman who was brilliant, overlooked and about to embark on a powerful career in advertising. Her name was Peggy Olson, and viewers of the hit-series Mad Men would witness her rise from secretary to copy chief during the series run. For many, Olson’s difficult […]

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#Engagement: 5 Ways to Boost Your Brand on Twitter

Is your brand on Twitter? If not, it might be time to consider jumping on this social bandwagon. While it is true that Facebook has considerably more active monthly users, the way Twitter users utilize the platform make it a powerful marketing hotspot. Twitter users, for example, are 3X more likely to follow brands than […]

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Top Digital 4 Marketing Alternatives to Pop-Up Ads

Google recently announced that in January 2017, the use of intrusive pop-up ads will begin negatively impacting mobile SEO rankings. Pop-up ads are a popular lead capture method, often being used to encourage visitors to sign up for a mailing list. The new change means marketing teams will need to decide between their pop-up strategy […]

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5 Steps to Growing Your Mailing List with Instagram

Instagram currently boasts over 500 million active monthly users, making it a social platform to be reckoned with. But finding an audience within the sea of Instagram users is one thing—turning that audience into an engaged consumer base is something else entirely. It’s easy to get caught up in your follower count, but it’s how you engage […]

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