Soaring Eagle Casino & Resort

Soaring Eagle Casino & Resort

Soaring Eagle Casino & Resort is many things: an upscale AAA Four-Diamond hotel, an action-packed casino and a hot venue offering the best in live entertainment. Real Integrated leveraged these amenities, and in the process, branded Soaring Eagle Casino & Resort as a destination unto itself.

But there was more work to be done.

In addition to Soaring Eagle Casino & Resort, the Saginaw Chippewa Tribe also owns Saganing Eagles Landing Casino (located 45 minutes from the Resort), Soaring Eagle Waterpark and Hotel, Wabooze Run Golf Course and a RV Park. Real Integrated saw an opportunity for the brand to take a leadership position in the market that could not be challenged and developed a creative strategy that capitalized on all that Soaring Eagle Properties had to offer.

The campaign – Soaring Eagle Properties: Your Every Desire Destination – was a huge success, driving traffic to unseen levels and positioning Soaring Eagle Properties as the perfect getaway not only among entertainment seekers, but also for travelers in search of the ultimate family destination.

In short, Soaring Eagle Properties has it all, and Real Integrated let everyone know it.

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