Beaumont Children’s Hospital Turns to Real Integrated to Educate Schools about Students with Diabetes

When lives are on the line, medical doctors at Beaumont Children’s Hospital and an advertising agency partner to deliver results.

Budget cuts nationwide have forced schools to operate without a school nurse. This means that office secretaries, or other administrators, have to fill the “nurse” role for students. Beaumont Children’s Hospital recognized the need to educate these impromptu nurses and turned to Real Integrated to deliver results.

Beaumont Children’s Hospital, partnered with the Juvenile Diabetes Research Foundation, approached Real Integrated to create an educational video to aid school personnel in understanding how to care for students with diabetes. Real Integrated’s creative team chose clean icons and infographics to keep the audience engaged. Visualization, coupled with a natural flow and accompanying detailed guide means viewers learn the crucial medical information they need to know

Managing Type 1 Diabetes in Schools: A Guide for Non-Medical Personnel in Schools.

Going Viral

The video has since been featured in various diabetes blogs, like A Sweet Life and Diabetes Mine, as well as the local news and Click On Detroit.