The country’s largest independent specialty insurance company had national reach, but a brand that did not have the visibility or reputation of national competitors.
Our goal was to do more than raise the profile of Burns & Wilcox — we also wanted to increase our engagement with their clients. RI developed a sponsorship program through our Brand Ambition Mapping method that featured PGA golfer, Jimmy Walker. We deployed a multi-channel integrated campaign that demonstrated how the values of excellence and determination in our golfer mirrored Burns & Wilcox. We then leveraged video content through multiple touchpoints to keep them top of mind.