Our long relationship with Burns & Wilcox brought years of growth and success. When looking to expand their national awareness they trusted us to develop a sponsorship program with PGA Champion Jimmy Walker as their brand ambassador.

We developed a multi-channel integrated campaign that leveraged video content. The content was featured on Team Burns & Wilcox section of the website dedicated to Jimmy Walker and his sponsorship. To ensure our target audience was directed to the page, we utilized a combination of digital advertising, email, and social media. Additionally, we launched an internal culture building campaign around the “Team Burns & Wilcox” concept.

Our goal was to do more than raise the profile of Burns & Wilcox. We wanted to engage with their agents and brokers, so we created a series of golf tip videos featuring Jimmy Walker that were shareable across social media. The golf tip series positioned Burns & Wilcox as a brand who makes the “Hard To Place Easy,” while offering their audience something of value. The video series received a 2016 Bronze Telly Award.

Video Metrics
Over 70,000 website visitors
Over 11,000 combined views

Jimmy Walker winning the 2016 PGA Championship was a major awareness breakthrough for Burns & Wilcox. To take advantage of this new exposure, we created a recruitment campaign aimed at potential employees. We modified materials we already had to run a four-week campaign on LinkedIn that built awareness of Jimmy Walker’s success and peaked interest in joining the Burns & Wilcox team.

Recruitment Campaign Metrics
Over 435,000 Views
Over 3,600 Clicks
CTR increased 177%