The Henry Ford

The Henry Ford

Real Integrated’s relationship with The Henry Ford dates back to 1999, when The Henry Ford consisted of two attractions: Henry Ford Museum and Greenfield Village. Over the last 15-plus years, the agency has helped shape The Henry Ford into what it is today: America’s Greatest History Destination, home of four one-of-a-kind attractions. As the full service agency for The Henry Ford, Real Integrated effectively develops and executes integrated marketing plans that include broadcast, digital, social media, mobile, print and more.

Over the years, the Agency has assisted with the launch of two of The Henry Ford’s four attractions: The Henry Ford IMAX theatre, home of Michigan’s largest IMAX screen, in early 2000; and the Ford Rouge Factory Tour, America’s Greatest Manufacturing Experience, in the spring of 2004. Real Integrated has also helped execute new branding campaigns, including the current Take It Forward campaign, unveiled major exhibits like Driving America in 2012, and assisted with promoting significant events, such as the grand reopening of Greenfield Village, which reopened in 2003 after going through a major historic restoration.

  • Day of Courage

    In celebration of what would have been Rosa Parks’ 100 birthday in February 2013, Real Integrated helped The Henry Ford promote the National Day of Courage. To help create awareness for the event and encourage participation locally and nationally, Real Integrated developed a Badge of Courage to urge everyone to match fear with strength, which was available on site at The Henry Ford as well as online for digital download. In addition to the physical and digital Badges of Courage, RI also developed a :30 TV spot, a landing page, and a Facebook tab with downloadable badges and print ads to promote the event.

  • Titanic

    When Titanic: The Artifact Exhibit came to Henry Ford Museum in 2012, Real Integrated developed a campaign that gave educational and emotional insight into the tragic story of the infamous cruise ship. The campaign, which included these unique and eye-catching billboards, helped drive record numbers into Henry Ford Museum.

  • Women Who Rock

    In the summer of 2014, Henry Ford Museum is hosting Women Who Rock, a traveling exhibit direct from the Rock and Roll Hall of Fame. Real Integrated launched an integrated marketing campaign including broadcast, radio, digital, and outdoor. The campaign incorporated an engaging #MyFirstConcert social promotion, allowing for an emotional connection with the audience by reminding them of their first concert experience and inviting them to relive that feeling at the exhibit.