Snapchat Steps Up Advertising Game: Introducing On-Demand Geo-Filters

snapchat introduces custom geo-filters

Snapchat recently kicked up its advertising game by introducing the ability for businesses of all sizes to submit their own snapchat geo-filters. Now any company, from McDonald’s to your local family owned coffee shop can submit customized geo-filter designs for customers to use when snapping their burger or latte to their friends.

The introduction of custom geo-filters gives companies a way to advertise on Snapchat without the hefty price tag associated with Snapchat’s Discover channels. And while geo-filters certainly offer less guaranteed reach than a Snapchat Discover channel space, they allow companies to directly target and engage with their local communities, which can be far more powerful when done right.

snapchat user statistics

Snapchat boasts more than 100 million active users, making it prime real estate for marketing teams looking for new social avenues to explore. With the introduction of these custom geo-filters, the possibilities are limited only by a team’s imagination.

You could use geo-filters to:

  • Promote a particular event or product
  • Encourage employees to snap behind the scenes
  • Encourage community engagement with your brand
  • Engage with employees at corporate events and outings

To learn more about this new feature and start planning your own geo-filter project, click here.

Update August 2016: Looking for some inspiration? Check out these filters the RI creative team recently designed for Soaring Eagle Casino.
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