The Benefits of Upgrading to Responsive Email Design

You’ve got mail.™
That’s definitely a phrase you’ve heard more than once. Boot up any old ’90s PC and that famous AOL slogan was first to welcome you to the world of email. Now into 2017, it continues to remain a huge part of our lives. For advertisers, it was a connection between a person’s life and consumer habits; email would be a cost-effective method to directly reach a consumer–and they were right. Today, email marketing continues to be one of the most outperforming methods in generating high ROI for your business. For every dollar spent, companies get back $38 in ROI.
So why don’t more companies invest in email marketing? Well, one reason could be that on a surface-level it seems outdated. But that couldn’t be further from the truth. Marketers are continuously developing new ways to modernize the consumer experience of email marketing.

Today’s new trend: responsive email designs.

We’ve all experienced the downsides of unresponsive emails. Switch from a desktop to tablet, and a once readable email now has cutoff images and text. Formatting issues like this can leave most consumers frustrated and annoyed. In fact, more than 70% of consumers delete emails that aren’t designed to be viewed across devices. Responsive emails fix that.
Screen Shot 2017-02-03 at 3.46.49 PM

As the graphic demonstrates, responsive emails will correctly format to all device widths and height. Allowing for greater readability and functional use. Consider this: companies with responsive emails generate 55% higher click-to-open rates because of it. Don’t upgrade and your company will suffer through lower click-through rates. Since 50% of consumers view email through their mobile devices responsive email design is crucial to conversion.
But how do you create responsive emails? It actually only takes a couple lines of HTML coding to format fluid images and design! Making an upgrade not only effective, but a quick way to produce higher engagement rates and ROI for your business
So next time you plan on sending out a company eBlast or newsletter, consider making the upgrade to a more responsive email design. We at Real Integrated provide the tools and team necessary to formate responsive emails for your business. Contact us today and let’s mobile-optimize your emails!